- Seoul, S. Korea
- June 21, 2012
- Yazdani Studio
Seoul, S. Korea
A rapidly growing Korean coffee company, Caffe Bene, wanted to develop a manufacturing facility and culture center to reflect their company’s cultural experience and reinforce their brand. Recognizing consumers drive toward both entertainment and brand participation the team transformed the traditional factory tour into a platform for customer expression and education that will allow the company to actively participate in, shape, and respond to that emerging conversation.
Working within a rational rectangular envelope, production areas - optimized for both product through-put and visitor exposure – encompass a grand exhibition hall punctuated with a series of room-sized pods that blur the boundary between preparation and presentation. Immediately upon entry, visitors can capture glimpses of the entire dynamic experience – from enticing moments of each manufacturing phase to exhibits, tasting rooms, lounges, showrooms and activity spaces. The floating pods, clad in leather and rich wood reclaimed from coffee bean shipping, contrast with the light-filled white enamel and glass manufacturing areas. Inspired by the creamy froth of latte art, the façade employs modular composite metal panels in a flexible array that responds to program while providing variation, light, and an iconic image within an efficient framework.